At Customistic, we’ve seen it all. People come in with a logo they sketched on a napkin, a half-formed idea, or sometimes just a vibe — and we love turning that into something real. But here’s the deal: if you’re starting a business, selling merch, or even just trying to look more put-together, you need to start with your brand.
And no — we’re not just talking about your logo. (Although, please be sure to hire a qualified graphic designer when creating your logo so it can be designed properly. Also get vector files!!!)
What the heck is a brand anyway?
A brand is the full package. It’s your voice, your tone, your colors, your fonts, your energy. It’s how you show up in the world — from your website to your Instagram to your team’s t-shirts.
A real brand answers questions like:
- What do we stand for?
- What vibe do we want people to feel?
- What colors say “us?”
- How should our team look and feel when representing our business?
Your brand is how people remember you. And if you don’t define it early, you’ll spend a lot of time (and money) redoing everything later. Just to kind of give you an example, we stand for being as inclusive as possible, and we want people to feel welcome in our store.
Our colors are primarily orange and purple, which are super fun and not traditionally the colors that people use in their branding. You can see that all throughout our store, even in the tiles in our ceiling, and our team represents all of that, so we have a super diverse team.
This is super important to us as a whole. Take a look at our lobby!
Why You Should Build a Brand BEFORE Printing T-Shirts
Too many business owners jump straight to merch — and hey, we get the excitement. But then six months later, the logo changes. The color scheme changes. Suddenly, your original shirts don’t match your new website, and your packaging feels off.
That’s why we always say: build the brand first. When you start with a solid foundation, your visuals stay consistent across the board — and that consistency makes your business look polished, professional, and legit.
Need help figuring out your vibe? We got you. Our team at Customistic is trained to help you pick the right colors and styles for your brand. We know what pops on a tee, what prints well, and what makes people say, “Ooh, where’d you get that?”
Real Talk: Customistic Did the Same Thing
When Customistic was founded, our two main colors were orange and purple — fun, funky, and bold (just like us). And guess what? Those colors are still everywhere today: from our storefront walls to our packaging, signage, and even our Instagram aesthetic.
That’s what branding does. It sticks. It makes your company recognizable. It creates a vibe that your customers can connect with over time. And when your team walks around in your brand, it becomes more than just clothing — it becomes identity.
Custom Apparel That Works as Hard as You Do
We offer:
- Screen printing
- Direct-to-garment printing (DTG)
- Vinyl printing
- Sublimation
- Banners/sign printing
And yes — depending on the project — you can walk in, work with our team, and walk out with custom gear in as little as 20 minutes to an hour. That’s fast, local, and full of personality.
Let’s Build Your Brand — Together
Whether you’re launching a new business, rebranding something old, or just trying to make your team look sharp, we’re here for it. Come by the shop. Bring your ideas. And let’s make something custom, bold, and 100% you.
