Each year brings new experiences, memories, decisions, and even new colors! Pantone has announced the color of the year for 2023, and it’s the most vibrant color yet. We’ll be reviewing the Pantone color of the year and how to incorporate it into your business or your personal life.
What Is The Color Of The Year For 2023?
Viva Magenta is the Pantone color of the year for 2023. This vibrant hue is a combination of pink, purple and red that exudes energy and confidence. With its boldness, Viva Magenta will fill households across the world with an aura of optimism and joy as they look toward a brighter future.
Interior designers are already embracing Viva Magenta in their décor choices, and fashion enthusiasts as well that are looking for fresh new styles to rock this season. Its versatility makes it easy to match with many other colors, making it perfect for creating eye-catching looks.
Whether you’re looking for an extra pop of color in your custom t-shirt or want something to give your home a makeover, Viva Magenta has you covered!
Why Is Customistic Making Such A Big Deal About This Color!?
Well, first of all we are nerds who love anything about color, design, trends, printing, and culture. We stay up to date to make sure we keep your designs and brand choices up to date. Want to test any future web/graphic/print designer? Ask them for this year’s Color of the Year. If they can’t tell you, or if they are a printer who does not have a Pantone deck, run, RUN AS FAST AS YOU CAN to Customistic. We will take care of you!
John Crocco, Creative Director at Perry Ellis says that if designers choose to follow the color forecasts, that they will be a “part of what ultimately becomes the trend.” But when designers overlook or flat out ignore trends as they relate to design, they will eventually become irrelevant.
Who The Fuq Is Pantone And Why Should I Care About Their Favorite Color This Year?
“More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate, and control color from inspiration to realization.” -Pantone.com
The Pantone Color System is the most trusted and important color system in the world. The system originated in 1963 to solve issues with keeping brand consistency not only city to city, but country to country. One day, PLANET TO PLANET! 🙃 Every color in the system had a matching number and a formula to make exactly that color. Once the colors are mixed printers should be checking that ink with an UP TO DATE Pantone chip book.
This is how brands ensure that their color on their website, brochures, business cards, t-shirts, billboards, and other marketing materials are all in alignment and match.
In 1999 the Pantone Color Institute created the Pantone Color of the Year to engage artists from around the world to engage in discussions about color and how it affects culture, and vice versa. The Pantone Color Institute team is a wide range of people with different design, cultural, and geographic backgrounds. They go through a rigorous 9 month process to select these colors.
So literally the flyest, smartest, BEST people in the world when it comes to color, fashion and color are telling you what’s up. LEARN FROM THE BEST. This color announcement is telling you literally the one color this year (and several years to come!) which will inspire and influence design the most.
A 2015 Color Marketing Group survey found that 85% of customers say color affects their purchasing decisions. Why do you think major brands like Nike, Apple, Adobe, KitchenAid, etc take these colors so seriously?
Remember The Devil Wears Prada? The movie came out in 2006 but there’s a scene about how cerulean (2000’s Color of the Year) became popular in high fashion, and then showed how it trickled down in the next few years to affordable consumer products.
“That color represents millions of dollars and countless jobs.”
How Does Pantone Select The Color Of The Year?
The Color of The Year can be influenced by anything from film, travel and art as well as lifestyle and socio-economic conditions.
Choosing the Pantone color of the year involves a careful selection process based on heaps of past cultural analysis. The color that ultimately gets chosen represents the upcoming year’s future fashion, interior, art and design trends – so it’s a pretty big deal.
Ok, But How Am I Going To See This Color In My Life?
First, any adobe update will include these colors. There’s going to be hella blogs and news articles. Then we are going to start seeing digital assets like website templates, digital advertising, and printed materials done with the spiffy new color.
Apple selected the Color of the Year as specific shades of their next gen iPhones. And for 2023’s Color of the Year, this fancy Motorola Edge! What if your shoes, shirt AND phone matched the next couple years?!
A lot of brands are routinely trying to refresh their look and designers assisting will often start with the current Pantone Colors of the Year. You will see this in cookware, kitchen appliances, luggage, furniture, and handbags!
The one way most people will see these colors the fastest is in… sneakers!
Did You Say SNEAKERS!?
Specifically in the last decade Pantone has been the fortune teller/maker for colors of popular sneakers that end up coming out in the next few years. Which is ANOTHER reason to get shirts decorated with Pantone Colors of the Year; people will literally buy your shirts simply because it will be probably the only thing they own that matches their new kicks.
GREAT QUESTION! Yes, the Color of the Year’s hashtag every year is #COY2023 (or whatever year it is). If you go search that you can find lots of pretty pictures.
What Other Dorky Pantone Things Should I Know?
Well, as we find them we will post them here. But in the meantime, enjoy these silly Pantone jokes.
Has Customistic Made Anything With The Color Of The Year?
Yes! We got an order at the end of December where the client didn’t know what color they wanted to do their screen print order in so we suggested Viva Magenta and they totally went for it! Check out these shirts!